The ticking clock on the official Oscar website is breathlessly billed as a “countdown to the live telecast”, showing the number of hours left before the start of the 79th Academy Awards on Sunday reports the Financial Times.
The website, much like the awards themselves, serves another purpose though: a host of brands are prominently displayed, reflecting the Oscars’ increasing ability to sell products. The Oscars used to be confined to a single evening of television, watched patiently by families across America. But during the last 10 years, they have evolved into a week-long marketing juggernaut of promotional parties and events that are highly coveted by advertisers. Read it here: http://www.ft.com/cms/s/49b3199e-c373-11db-9047-000b5df10621.html