McCain Tries to Define Obama as Out of Touch

After spending much of the summer searching for an effective line of attack against Senator Barack Obama, Senator John McCain is beginning a newly aggressive campaign to define Mr. Obama as arrogant, out of touch and unprepared for the presidency. On Wednesday alone, the McCain campaign released a new advertisement suggesting — and not in a good way — that Mr. Obama was a celebrity along the lines of Britney Spears and Paris Hilton. Republicans tried to portray Mr. Obama as a candidate who believed the race was all about him, relying on what Democrats said was a completely inaccurate quotation.

The Republican National Committee began an anti-Obama Web site called “Audacity Watch,” a play on the title of Mr. Obama’s book “The Audacity of Hope.” And, in a concerted volley of television interviews, news releases and e-mail, campaign representatives attacked him on a wide range of issues, including tax policies and energy proposals.

The moves are the McCain campaign’s most full-throttled effort to define Mr. Obama negatively, on its own terms, by creating a narrative intended to turn the public off to an opponent.

Although Mr. Obama has been under an intense public spotlight for the last year, he is still relatively new on the national scene, and polls indicate that for all the enthusiasm he has generated among his supporters, many voters still have questions about him, providing Republicans an opening to shape his image in critical groups like white working-class voters between now and Election Day.

Mr. McCain’s campaign is now under the leadership of members of President Bush’s re-election campaign, including Steve Schmidt, the czar of the Bush war room that relentlessly painted his opponent, Senator John Kerry of Massachusetts, as effete, elite, and equivocal through a daily blitz of sound bites and Web videos that were carefully coordinated with Mr. Bush’s television advertisements.

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