Where Should You Buy an E-Reader?

(From SmartMoney) Before last week, buying one of two popular e-readers meant ordering it directly from the manufacturer. Now, consumers have a choice: Stick with the manufacturer or buy from a retailer. Shoppers in search of the Kindle reader can purchase it from manufacturer Amazon.com and, as of Sunday, in some Target stores in Minneapolis and Florida (a nationwide rollout is planned for later this year). The Nook reader, once available only from Barnes?&?Noble, went on sale at Best Buy stores and on the chain’s web site on April 18. (Both devices retail for $259 at each location.)

The expansion suggests e-readers have grown from a niche device to a mass-market product. E-book sales rose 177% last year, to $313 million, according to the Association of American Publishers.

“It’s a legitimate category now,” says Andrew Eisner, the director of content for www.retrevo.com a gadget site offering user manuals and online reviews. “[Amazon and Barnes & Noble] are more interested in selling e-books for those e-readers.”

Read more: Where Should You Buy an E-Reader?

 

 

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